Module 12 — Campaigns & Recovery

Marketing campaigns.
Recovery programs.
Fully automated.

Manage marketing initiatives and structured recovery programs — all powered by your contact data, automation flows, and location hierarchy.

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Campaigns

Every campaign
connected to your data

Create and manage marketing initiatives with full contact integration. Launch campaigns that trigger automation flows, update contact lifecycle stages, and feed your analytics dashboards.

  • Campaign management with categorisation and status tracking
  • Target contacts by type, tag, location, or custom fields
  • Trigger automation flows for each campaign action
  • Track campaign performance through analytics dashboard
  • Public forms linked to campaigns for lead capture
  • Scheduled flows for time-based campaign execution
Recovery Programs

Structured recovery
for every operation

Purpose-built for debt recovery and re-engagement operations. Program definitions linked to locations, with CMR integration for direct database execution against transactional systems.

  • Program definitions with configurable steps and timings
  • Location-scoped programs for multi-site operations
  • CMR integration for high-volume transactional processing
  • Automated flow triggers at each program milestone
  • Full audit trail for compliance and regulatory reporting
Key Features

Campaigns that do
the heavy lifting

Targeted Audiences

Segment contacts by lifecycle stage, tags, location, purchase history, or custom fields. Every campaign reaches the right people.

Flow-Powered Execution

Campaign actions trigger automation flows — API calls, model updates, multi-step sequences — without manual intervention.

Scheduled Delivery

Schedule campaign flows for specific dates and times. Set up drip sequences, follow-up reminders, and re-engagement triggers.

Performance Analytics

Track campaign performance in real time. Every execution logged with results and contact-level detail.

Multi-Location Programs

Recovery programs scoped to individual locations — each branch runs its own program with central oversight.

Compliance Logging

Every campaign interaction logged with actor, timestamp, and outcome. Immutable audit trail for regulatory compliance.

Campaigns powered by
real operational data.

When campaigns, contacts, and automation live in the same platform, your marketing becomes a direct extension of your operations.